Aramis was the first prestige men's fragrance to be sold in department stores. The brand continues to be a defining pillar of The Estée Lauder Companies as an industry leader in the men’s fragrance and grooming category. Aramis has maintained its equity, global brand ranking and classic appeal through the years. The Aramis Fragrance and Grooming collection embodies classic masculinity and sophistication that transcend time.
1963 Aramis launched & 20 Aramis pioneered the men’s grooming market with its master plan of 20 products & 1 First US men’s prestige fragrance
