The first ESCADA perfume was introduced in 1990 and was named after its designer ESCADA Margaretha Ley. The bottle represented a unique and very feminine heart shape reflecting the feminine and sensual side of the fragrance. In 1993, ESCADA introduced the first seasonal fragrance with a limited summer perfume called “Chiffon Sorbet”. It was inspired by the brand’s spring/summer fashion collection. In doing so, the brand pioneered the concept of seasonal limited editions and established what has become one of the most successful summer fragrance lines in the perfumery industry.