Z: Magnetism for Men is a widely accepted brand across India.
As other brands finally wake up to the need of distinguishing the grooming needs between “his” and “hers”, Argus continues to extrapolate its vision and looks forward to serving customers globally in the near future.
Inspired from global trends, Z with its transparent, sheer fragrance leaves a lasting, lingering impact. This unique fragrance is made of spicy, woody and floral notes and although positioned as a male-centric fragrance, it appeals to men and women alike.
Icon talc/deodorant is specifically designed for the young, trendy and irresistibly charming man, who has a need to always be in the right place at the right time. The product has an unusual and enticing scent of fresh bergamot and green tones of rhubarb, enriched with spicy rum. This kind of fragrance falls under the “gourmand” category that often provokes a spontaneous - “I can eat his arm off” response, highlighting the inextricable bond between fragrance and taste.